Key topics of TMW2018 festival and Creative Impact conference announced with Luminor as presenter of New Economy programme track | Tallinn Music Week
2-8 April 2018 – Tallinn, Estonia

Key topics of TMW2018 festival and Creative Impact conference announced with Luminor as presenter of New Economy programme track

The tenth edition of the music and city culture festival Tallinn Music Week (TMW), unveils key topics and presenters for this year’s festival and the new economy conference Creative Impact along the next batch of speakers. The two-day conference, taking place on 6th and 7th April at Tallinn Creative Hub (Kultuurikatel) will focus on new economy, the future of music, better cities, and design thinking.

TMW 2018 Conference + Festival Pass is available for €250 until midnight 13th March at TMW web store. From Wednesday 14th March TMW 2018 Conference + Festival Pass will cost €295. TMW 2018 is presented by Telia Eesti.

Telia will present topics related to inclusive digitalization and Sustainable Development Goals at the conference. Henriette Wendt, Telia Company Senior Vice President and Head of Cluster, and Anne Larilahti, Telia Company Head of Sustainability Strategy will cover the group´s sustainable business practices across its markets. Telia and TMW will also address the behaviour of children in the digital era within Telia’s #suurimjulgus (#greatest courage) campaign aimed to increase awareness of cyber-bullying.

“It’s a joy as well as a logical next step for us to present TMW after being a partner of the festival for years”, says Katrin Isotamm, Head of Communications at Telia Eesti. “We share the same values and the same big goals – sustainable vision for society and business, inclusion and equal opportunities, human-centred innovation. We both want to make Estonia a better and more prosperous place to live.”

A special focus on environment will be visible throughout the festival, within its #hoolin #ICare campaign as well as at the conference. Siim Kiisler, Estonia’s Minister of Environment, who has been elected as the next President of United Nations Environment Assembly, will join the opening panel. The Estonian Ministry of Environment is currently drafting the priorities of the upcoming assembly for the next UNEA meeting in March 2019. Topics around Sustainable Development Goals and environment concern every single human being. This is why it makes complete sense for the Ministry to partner up with the city festival – to raise awareness on issues that are crucial to all of us around the globe,” explains Ado Lõhmus, Deputy Secretary General of the Ministry of Environment.

TMW is proud to announce the partnership with Luminor – a new generation financial services provider for the local way of life and business. Luminor will present the special “new economy” track of the conference including discussions and practices across various disciplines, from a speed-meeting session for financing potential advice to digital innovations. Tõnu Palm, the Chief Economist of Luminor will give a presentation on trends in the financial industry.

“Luminor’s #DareToChange slogan is also bringing us together with the ever-advancing TMW team“, says Mirjam Mikkin, Marketing Manager at Luminor Estonia. “Regardless of all the changes, or exactly because of the changes, we do share common values. We would like to bring a sense of down-to-earth entrepreneurial thinking to the TMW conference – from the macroeconomic environment and digital innovation to the advantages of design thinking.

The “better cities” track of the conference will be presented by Telliskivi Creative City – TMW’s long-term partner and the biggest hub of creative industries in Estonia. The focus on cities will investigate night-time economy, urban transformation, mobility and the FinEst Bay Area concept and vision of Tallinn-Helsinki twin city by Peter Vesterbacka.

Future skills, civic initiative, gender politics and sustainable development will be the commonly occurring keywords of TMW jubilee edition conference.


A selection of new speakers at the TMW 2018 Creative Impact Conference is also announced.

Andres Sevtsuk, an assistant professor of urban planning at the Harvard Graduate School of Design with deep technical expertise in spatial analytics and urban technology will deliver a keynote speech about the future of cities looking into the possible sustainable development strategies for urban planning. Andreina Seijas J., a Venezuelan communications professional, public policy analyst and design expert will delve into how cities can become safer, more inclusive and productive by creating quality spaces for work and leisure during the night. Andreina has also worked with Sound Diplomacy to produce “A Guide to Managing Your Night Time Economy” that will be launched during the TMW conference.

Mobility is the lifeblood of our cities and essential for urban life. Peter Vesterbacka will present the FinEst Bay Area concept and vision of Tallinn-Helsinki twin city. Panel to follow will discuss how innovation can transform cities and regions, joined by the Estonian Minister of Economic Affairs and Infrastructure, Kadri Simson.

As part of the international Keychange Project aiming to empower women in the music industry, 60 female musicians and creative industry professionals gather to participate in the special Creative Lab, which runs alongside the TMW conference. Artist ambassador for the campaign, Grammy-winning musician and producer Imogen Heap will speak about her work with Mycelia and an all-in-one hyper-connected ’Creative Passport’ – a new digital identity standard for musicians.

The initiator of a “man free” Statement Festival for women, non-binary and trans persons, Swedish comedian, radio presenter, podcaster and writer Emma Knyckare speaks out about the origins, practicalities and ambitions of the upcoming festival.

London and Los Angeles-based writer, editor and journalist Steph Kretowicz, the author of novel ’Somewhere I’ve Never Been’, will touch upon the issues of gender and postcolonial, transnational feminism and challenging gender paradigms.

The conference panels will also delve into how to clear the status of the long-awaited copyright reform, analyse the state of cryptocurrencies and new sources of revenue in the digital age. In addition to the creative industry analyses and solution-oriented practices, the conference also offers inspirational stories by creative minds across cultures and generations.

The president of Estonia Kersti Kaljulaid will open the TMW 2018 Creative Impact conference at the Tallinn Creative Hub on 6th April.

The complete programme of the TMW 2018 conference and festival will be published during March.


More info about the confirmed speakers and Creative Impact conference


The core of the TMW jubilee festival taking place from 2nd to 8th April 2018 is music festival by nearly 250 artists from different genres from all over the world and the entrepreneurial conference focusing on the impact of creativity that includes cross-sector discussions on future skills, design thinking, future cities, gender equality and sustainable development next to music industry topics. The TMW city festival offers free city stage concerts, public discussions, a selection of the nicest eateries as TMW Tastes, a specially curated arts and youth programme, Design Market and various activities in the public space.

TMW is founded and run by Shiftworks, previously known as Musiccase. The new name of the company traces the collective actions of reinvention, turning creative, cultural and communication tools into effective soft power engine.


TMW 2018 is presented by Telia.

TMW 2018 is powered by Nordic Hotel Forum, Eesti Meedia, Enterprise Estonia and Telliskivi Creative City.

TMW 2018 partners are the Estonian Ministry of Culture, Luminor, Viru Keskus, Music Estonia, Solaris, Tallink, Taxify, Moe Vodka, La Muu. TMW 2018 is supported by Go Group, ERR, R2, Rada7, RGB, The Estonian Design Centre, Estonian Contemporary Art Development Center, Estonian Academy of Arts, Festivality, Kokomo, The Estonian Children’s Literature Centre, Estonian Roundtable for Development Cooperation, Cinema Sõprus, The Estonian Ministry of Culture, the Cultural Endowment of Estonia, Tallinn City Enterprise Department, European Regional Development Fund, Tallinn Department of Culture, The European Commission, Ministry of the Environment, Interreg Europe.

TMW 2018 international partners are: Ebba Lindqvist PR, Chimes, Radio Helsinki, British Council, Embassy of Sweden in Tallinn, Finest Sounds , ETEP – European Talent Exchange Propgramme, Keychange.


TMW 2018 website is created by Velvet and Festivality, visual identity by AKU.


TMW 2018 Conference + Festival Pass is available for €250 until midnight 13th March at TMW web store. From Wednesday 14th March TMW 2018 Conference + Festival Pass will cost €295.

Conference + Festival Pass grants access to the TMW conference, music festival and delegates’ bars as well as to the database of registered participants.

More info